Raffle-Tickets.us Blog

One easy way to boost ticket sales for your organization’s raffle is to offer a discount on tickets when customers buy them in bulk. Offer 1 ticket for $1, 6 tickets for $5, 12 for $9, etc. The larger the number of tickets sold in a batch, the better the discount should be. You can afford not to make as much on each ticket, because you know you’re selling more tickets and your expenses for the raffle are already set. Printing more tickets costs you next to nothing. People will look at the larger batches of tickets as a better deal, and will also consider they have a better chance of winning the prize. If someone wants to buy an unexpectedly large batch of tickets, offer them a special price.

Another way to increase ticket sales is to offer customers a certain number of free tickets if they sell tickets to others. For instance, if someone sells 10 tickets to friends and family, give them a couple of free ones. This will get you a cheap distribution force as well as increase your sales. Just make sure to assess how many tickets you can afford to give away. An easy way to do this is to go by your bulk discount prices. If someone sells 5 tickets at $1 each, then give them one free ticket. To you, this is the equivalent of selling 6 tickets for $5, just as with the bulk sales.

When you have sellers for your raffle tickets, it is important that they are trustworthy sellers.  I recently read a story where a seller of the Lion’s Club raffle tickets, which sell for $100 per ticket, left the $500 he had made so far along with $500 worth of raffle tickets in his car with his dog.  The dog decided to take the opportunity to eat both the the money and the raffle tickets.

Yes, this was your classic accidental situation.  The seller had no way of knowing that this would happen.  However, you do need to make sure that as a seller you are taking good care of your merchandise.  You can’t just leave your money and tickets laying around.  Keep them safely stowed away.  You also want to make sure that your fellow sellers are doing the same.

It is just important to remember that the tickets you are selling are not your tickets.  They technically belong to the organization you are selling them for and also the buyers you are selling them to.  It is your responsibility to make sure that the tickets not only get sold, but also don’t get lost.

Flyers are a great way to advertise your raffle.  It’s really easy just to hang them up where ever you go, but it’s also important to hand them out to people that you are selling the raffle tickets to face to face.  Flyers are one of your greatest tools when selling raffle tickets door-to-door because they can explain all the information about the raffle.

When you are selling raffle tickets, one thing you don’t want to do is overwhelm the buyer with things that your saying.  Keep your pitch short and sweet, and let the flyer fill in all the blanks for you.  As soon as they greet you, hand them a flyer, give them your pitch, and ask them how many tickets they would like to buy.  It’s as simple as that.

Flyers also provide as reminders to buyers after you have already left.  Remember, the main goal of your fundraiser isn’t just to raise money.  It is also to get your cause, business, or organization’s name out there.  Giving people flyers helps to remind them what you are all about, and can possibly draw them in to help in the future.  Take the time to invest in getting flyers made for your raffle ticket selling, and you will not be sorry.

I work with a lot different businesses/groups who are running raffles.  One of the topics that  I discuss when we meet to order raffle tickets and such is the prize that they are raffling off.  Typically, the customer that businesses/groups raffles off a prize to is in their circle of influence.  Most likely they have interests in common.  I think that there is a lot of potential in this similarity between the seller and the customer.

When thinking of the prize you want to raffle, think about the majority of people you are going to be selling raffle tickets to.  For example, if you are a part of a reading club that is holding a raffle you might want to raffle off a set of signed books.  Or if you are part of a school, you could raffle off free sports passes to all of the games for the next two years.  Another example would be is if you are holding a raffle for a business you might want to make the prize a week of paid vacation.

This might not work for every group, but I think that it would work for most groups.  It’s such a common sense, practical way to improve your raffle.  I hope this helps you in your raffle endeavors.