Top 5 Reasons the Holiday Season is a Great Time for a Raffle
Wednesday, December 17th, 2008
If you are thinking of holding a raffle for your organization, one of the best times of the year to do it is around the holidays. There are a number of reasons why this is the case, and I think you’ll end up agreeing with me.
1. People are in a Giving Mood - Sure, people celebrate the holidays for different reasons, but one thing is for sure, people give way more around the holidays! Basically, the entire US economy is built around the 4th quarter. Why do you think there is a Santa or a Salvation Bell ringer at every grocery store? Selling tickets at this time of year can have a huge impact for your organization if you are aware of people’s generosity.
2. Companies are in a Giving Mood - It may be much easier to secure for yourself a big ticket raffle item at this time of year because companies are also more generous this time of year. Part of it is the Christmas spirit, but a bigger part of it is the end of the tax year! With companies just begging for write-offs, get out there and ask. You’ll be surprised at what you may land for your raffle.
3. Raffle Tickets Make Great Gifts - Some people don’t like to shop at all. They hate the noise and bustle of the holiday season, but they don’t want to look like a scrooge. Do your homework and find these people. If you can sell them the idea of your organization and the raffle, they may but lots of tickets to give away to their gift list. It’s a win win!
4. Bank Accounts are Low - Now before you think this is a downside, think of it like this. People love to gamble! Especially when their budget is thin. A raffle offers a chance to win something big for a small amount and many people are willing to take that risk when their cash is low. This can result in lots of ticket sales.
5. You Get to Play Santa – Think of the great PR you can create for your group in giving away your raffle reward on Christmas. Have fun with it! Have someone dress up like Santa and give someone a very Merry Christmas.
There you go. Now you know the top 5 reasons why you should hold a raffle at this time of year. Now get out there and get to work!