Posts Tagged ‘raffle tips’

Raffle Ticket Sales: Working from the Top Down

Wednesday, September 7th, 2011

If you’re really looking to sell as many raffle tickets as you can and raise a significant amount of money for your cause or organization, it’s important to develop a strategy before your sellers set foot out the door. Without such a game plan, you won’t be able to get the full potential out of your fundraising efforts.

One major thing you can do to put your energies to best use is to target community leaders first. Determine who some of the most influential people are locally, then send your best sellers to make the pitch. Not only should you try to get these key players to buy tickets themselves, but you should try to enlist their help in selling more tickets. Even if they’re not willing to appeal to their networks on your behalf, you may be able to get their permission to use their name when approaching other potential ticket buyers. For example, “Mayor Smith himself just bought 20 tickets,” is a great opener.

So who might some of these head honchos be? Local politicians, leaders of religious organizations, school administrators, Rotary Club members and local sports heroes all fit the bill. Talk to your team and see who already has connections with some of these people and begin networking.

Thanking Raffle Donors

Thursday, September 1st, 2011

There are many follow-up tasks to a successfully concluded raffle, from delivering prizes to winners to filling out any necessary legal or tax forms. One item that you should make an effort not to forget is thanking your raffle prize donors. If an individual or organization has been generous enough to give your cause a prize to raffle off, a show of gratitude is definitely in order.

Your gratitude can take many forms: everything from a simple Thank You card to a gift certificate or other small token of appreciation. When choosing your method, keep in mind the nature of the donation as well as of the relationship between your organization and the donor. A thank you to a parent who donates a gift basket to a school fundraiser will probably look different from a thank you to a major corporation that has donated a car to a cancer charity.

Match Your Raffle Prizes to Your Non Profit Cause

Tuesday, August 16th, 2011

When you’re thinking about what items to offer as prizes for your organization’s raffle, it’s a good idea to consider prizes that have something to do with the organization itself. Not only will this help you to start generating prize ideas more quickly, but it is also likely to generate larger raffle ticket sales.

For instance, say you are organizing a raffle for a non profit that helps get kids involved in sports. Who is most likely to be interested in helping out such an organization by buying raffle tickets? People who believe that sports can play a positive role in someone’s life. In other words, people who are interested in sports themselves. So make the tickets even more tempting by offering sports-related prizes.

Make sure to order custom raffle tickets on which you can list the prizes you’re offering. That way, ticket buyers can show their tickets to friends and the prizes are listed right there for them so they don’t need to remember specifics. A little bit of free marketing.

Store Entrances: Prime Real Estate for Raffle Ticket Sales

Wednesday, July 6th, 2011

There are quite a few ways you can go about selling raffle tickets to people who don’t know your organization. One of the best ways for small and large organizations alike is to set up a table at the entrance to a high-traffic location, like a large store or shopping center. Thankfully, this is fairly easy to pull off.

The first thing you need to do is talk to the owner of the location. Explain to them the cause you’re raising funds for as well as talk to them about times to set up a table. (Get them on your side, and they may even be willing to help out with some sort of matching donation.) Aim for times when lots of people will be visiting the location. For instance, if you’re setting up shop at a grocery store, sell tickets on Saturday afternoon or around rush hour during the week when people are making a quick stop for groceries on their way home.

Once you’ve gotten permission to sell, design your stand for success. Make clear, easy-to-read signs on all sides of the table from which large numbers of people are likely to approach. Most people will make the decision to buy or not before ever approaching the table. Explain the cause you’re raising money for as well as the cool prizes. Ask for people’s help.

Finally, make sure whoever mans your stand has a cheery disposition and enthusiasm for the cause. People are much more likely to approach and buy from a happy volunteer than a gloomy employee who’s been roped into it.

Bulk Ticket Sales

Tuesday, October 26th, 2010

One easy way to boost ticket sales for your organization’s raffle is to offer a discount on tickets when customers buy them in bulk. Offer 1 ticket for $1, 6 tickets for $5, 12 for $9, etc. The larger the number of tickets sold in a batch, the better the discount should be. You can afford not to make as much on each ticket, because you know you’re selling more tickets and your expenses for the raffle are already set. Printing more tickets costs you next to nothing. People will look at the larger batches of tickets as a better deal, and will also consider they have a better chance of winning the prize. If someone wants to buy an unexpectedly large batch of tickets, offer them a special price.

Another way to increase ticket sales is to offer customers a certain number of free tickets if they sell tickets to others. For instance, if someone sells 10 tickets to friends and family, give them a couple of free ones. This will get you a cheap distribution force as well as increase your sales. Just make sure to assess how many tickets you can afford to give away. An easy way to do this is to go by your bulk discount prices. If someone sells 5 tickets at $1 each, then give them one free ticket. To you, this is the equivalent of selling 6 tickets for $5, just as with the bulk sales.