Posts Tagged ‘publicity’

Attention Sports Fans!

Monday, November 1st, 2010

Just in case there are any Lakers fans out there who haven’t heard yet (perhaps you were in a cave all weekend?), Ron Artest is raffling off his 2010 NBA Championship ring! Artest announced the raffle last Wednesday night on Larry King Live, and the raffle winner will be chosen on Christmas day, December 25. The announcement was followed by a record-breaking $120,000 of ticket sales in just 24 hours. You can buy tickets on Artest’s own site, www.ronartest.com, or an alternate site set up by CNN, www.netraffle.org. (The alternate site was apparently set up because Artest’s site crashed with the heavy inflow of traffic!)

Tickets for the Win My Bling raffle cost only $2.00 and the proceeds will fund mental health services for youths who can’t afford the care. Artest has been a celebrity supporter of making mental health services more easily available ever since apologizing for a fan/player brawl he was involved in in 2005. In that apology, he publicly thanked his psychiatrist for the help he’d received. This raffle therefore appears to be part PR, part personal. In any case, don’t miss out on a once-in-a-lifetime chance for a Lakers’ fan.

When a Raffle Is a Bad Idea

Monday, October 18th, 2010

When is a raffle a bad idea? When it makes you look desperate. Take the case of the Bank of Queensland, which is launching a raffle next month offering account holders a chance to win $20,000 in hopes of luring more people to the bank. As the article notes, this cannot be a good sign for the Australian bank. It suggests desperation, indicating that they can no longer rely on competitive interest rates to attract people. A bank should not in any way resemble a casino.

Raffles are a great way to raise money for a good cause and to provide a bit of fun for members of an organization. But if you’re a reputable financial institution, it’s perhaps not the best way to instill confidence in the public. Make sure that you’re not throwing a raffle as a last ditch effort to save a sinking ship if the ship’s a business. Of course, raffle fundraising for a non-profit can be a good way to garner support for a cause that has not been getting a lot of attention.

Raffling Off the President

Monday, September 13th, 2010

Well, not strictly speaking. As far as I’m aware, the President will be staying snugly ensconced in his current domicile. But the Democratic Senatorial Campaign Committee (DSCC) are raffling off a chance to meet President Barack Obama. I’d say this one-ups the calf-roping lesson with the lieutenant governor I wrote about last month. Also included in the prize ticket is the opportunity to watch a taping of The Daily Show with Jon Stewart. All you have to do is donate to the campaign before midnight tonight.

By this maneuver, the campaign gets not only your money, but also your contact information. I’d be curious to see how this tactic works for the DSCC. Will they get more small donors than usual? I can hardly think this raffle would tempt anyone into a large donation they did not otherwise intend to make. But again it does help them get contact info. A perfect time for another reminder that it’s always important to know your goals when throwing a raffle. It can be much more than a fundraiser. It’s a great three-in-one device for getting money, phone numbers and raising awareness for a cause. Keep that in mind when designing both your raffle tickets and your publicity campaign.

Advertising Your Raffle

Monday, August 30th, 2010

When planning a raffle intended to be a significant fundraiser, it’s very important to advertise it properly. This is one aspect of running a raffle that many organizers forget or neglect. But if you don’t advertise well, you won’t enjoy the highest level of success. Think about it–if nobody knows about your raffle, how can they buy tickets? Many organizations don’t go beyond word-of-mouth advertising to promote their raffle. This is a great way to get the word out, but you really need to explore some more avenues to earn the most money for your enterprise.

Of course, the methods you use to advertise your raffle will depend on the cause you’re raising money for. For instance, if you’re running a school raffle you’ll probably focus on local channels, whereas for a national non-profit organization, you’d want to use channels that had a much wider audience. So start by thinking of that audience. Who are they, and how do they get their news? Where do they shop? What websites are they likely to visit? By asking yourself these questions, you can get a fairly good idea of where you ought to advertise. Some ideas include:

  • School and community message boards
  • Grocery stores and other local retailers
  • Local radio stations
  • Local television channels
  • Newspapers, local or national
  • Your website
  • Enthusiast websites (e.g. environmental websites if you’re an environmental NPO)
  • Flyers and bumper stickers
  • Email lists

Get The Word Out On Raffles

Monday, November 2nd, 2009

There is a topic that I haven’t brought up on here yet that is actually very essential to running a raffle.  I usually deal with behind-the-scenes stuff, but when I am talking to either potential or existing clients I always tell them that their raffle will have much more success if they put a lot of effort into advertising for it.  Publicity can be your best friend when it comes to having a raffle.  Advertising is a priority for raffles, and needs to be treated as such for any group or business that is interested in organizing one.

For whatever reason, most people feel like advertising is too much work.  Yes, publicizing your raffle is going to take some effort.  However, when you share the load and delegate certain aspects of the advertising with other people in your group or business it becomes an easily attained goal.  You can go to plenty of routes when advertising.  Making flyers that hang all over the city and that you pass out to everyone you meet are one way to go.  Another is to do online advertising through Facebook, Myspace, or any raffle websites.  You can use your business’ website to do advertising on as well.  Also, you can put adds in your local newspaper.  How about calling everyone in your business directory to let them now about the raffle?  Uncomfortable maybe, but definitely effective.  How about doing all of these things?!

Don’t let advertising your raffle fall to the wayside or become an insurmountable giant.  While it can be time consuming, it is time well spent.  Also, you will receive back in funds what you put into advertising for your raffle.  There are lots of ideas you can use, the ones I gave you are just a few.  Spread the work of publicity out among your group, and you’ll definitely be able to accomplish a successful raffle.