Posts Tagged ‘news’

Double Win for Police Association Raffle

Monday, December 20th, 2010

Loving this story today. The Centralia Police Officers Association recently raffled off a truck in hopes of raising a small amount of money. But guess what? The man who won the truck (a business owner from out of town) donated it right back! That’s right–not only did they get some money by selling their raffle tickets, but they got to keep the truck for their own use in the community. That’s some serious generosity on the part of the towing company owner who won the raffle.

I really love this idea. I like to buy raffle tickets from charities when I can afford it. They don’t usually cost any more than $20 at most, so I’m not really out much when I don’t win (and who ever expects to?). But say I did win a prize from an organization that I really cared about? It never would have occurred to me to donate the prize right back, but what a great thing it would be. Say the prize is worth something like $1000 (or even more like the truck in this story). That’s like being able to donate all of that money to a cause that I care about for only $20. It doesn’t hurt my budget, and could do so much for an NPO.

Attention Sports Fans!

Monday, November 1st, 2010

Just in case there are any Lakers fans out there who haven’t heard yet (perhaps you were in a cave all weekend?), Ron Artest is raffling off his 2010 NBA Championship ring! Artest announced the raffle last Wednesday night on Larry King Live, and the raffle winner will be chosen on Christmas day, December 25. The announcement was followed by a record-breaking $120,000 of ticket sales in just 24 hours. You can buy tickets on Artest’s own site, www.ronartest.com, or an alternate site set up by CNN, www.netraffle.org. (The alternate site was apparently set up because Artest’s site crashed with the heavy inflow of traffic!)

Tickets for the Win My Bling raffle cost only $2.00 and the proceeds will fund mental health services for youths who can’t afford the care. Artest has been a celebrity supporter of making mental health services more easily available ever since apologizing for a fan/player brawl he was involved in in 2005. In that apology, he publicly thanked his psychiatrist for the help he’d received. This raffle therefore appears to be part PR, part personal. In any case, don’t miss out on a once-in-a-lifetime chance for a Lakers’ fan.

When a Raffle Is a Bad Idea

Monday, October 18th, 2010

When is a raffle a bad idea? When it makes you look desperate. Take the case of the Bank of Queensland, which is launching a raffle next month offering account holders a chance to win $20,000 in hopes of luring more people to the bank. As the article notes, this cannot be a good sign for the Australian bank. It suggests desperation, indicating that they can no longer rely on competitive interest rates to attract people. A bank should not in any way resemble a casino.

Raffles are a great way to raise money for a good cause and to provide a bit of fun for members of an organization. But if you’re a reputable financial institution, it’s perhaps not the best way to instill confidence in the public. Make sure that you’re not throwing a raffle as a last ditch effort to save a sinking ship if the ship’s a business. Of course, raffle fundraising for a non-profit can be a good way to garner support for a cause that has not been getting a lot of attention.

Fertility Raffle

Monday, September 20th, 2010

Just read this article about a couple who won a round of fertility treatments through a raffle. Not only that, but they conceived and now have a beautiful baby boy. Can you imagine the story they’ll have to tell that kid of his birth? Or better yet, how he as a small child will translate that story to friends? “Yeah, my mommy and daddy actually won me in a raffle.”

Raffling medical treatments strikes me a little funny. Just imagine the concept in another situation. A charity raffles off the money to pay for chemo treatments. Seems a bit cruel, doesn’t it? Great for the person who wins, but raffles have a lot of losers…. Of course, I don’t think raffling IVF treatments is likely to prove a forerunner to anything like that. But it does make me think about the fact that when choosing creative raffle prizes, one must always consider the implications.

Raffling Off the President

Monday, September 13th, 2010

Well, not strictly speaking. As far as I’m aware, the President will be staying snugly ensconced in his current domicile. But the Democratic Senatorial Campaign Committee (DSCC) are raffling off a chance to meet President Barack Obama. I’d say this one-ups the calf-roping lesson with the lieutenant governor I wrote about last month. Also included in the prize ticket is the opportunity to watch a taping of The Daily Show with Jon Stewart. All you have to do is donate to the campaign before midnight tonight.

By this maneuver, the campaign gets not only your money, but also your contact information. I’d be curious to see how this tactic works for the DSCC. Will they get more small donors than usual? I can hardly think this raffle would tempt anyone into a large donation they did not otherwise intend to make. But again it does help them get contact info. A perfect time for another reminder that it’s always important to know your goals when throwing a raffle. It can be much more than a fundraiser. It’s a great three-in-one device for getting money, phone numbers and raising awareness for a cause. Keep that in mind when designing both your raffle tickets and your publicity campaign.

Be Responsible With Your Tickets

Wednesday, June 23rd, 2010

When you have sellers for your raffle tickets, it is important that they are trustworthy sellers.  I recently read a story where a seller of the Lion’s Club raffle tickets, which sell for $100 per ticket, left the $500 he had made so far along with $500 worth of raffle tickets in his car with his dog.  The dog decided to take the opportunity to eat both the the money and the raffle tickets.

Yes, this was your classic accidental situation.  The seller had no way of knowing that this would happen.  However, you do need to make sure that as a seller you are taking good care of your merchandise.  You can’t just leave your money and tickets laying around.  Keep them safely stowed away.  You also want to make sure that your fellow sellers are doing the same.

It is just important to remember that the tickets you are selling are not your tickets.  They technically belong to the organization you are selling them for and also the buyers you are selling them to.  It is your responsibility to make sure that the tickets not only get sold, but also don’t get lost.

Using Media for Your Raffle

Sunday, April 25th, 2010

I know I’ve talked about advertising being essential to any raffle on here before.  However, I thought that I would give you some tips about what kind of advertising you can do that will really help out your raffle.  Think about what you do doing the day to find out what news is going on in your community.  You read the paper, watch the news on television, or look up the news online right?

Well, the rest of the people in your community do that as well.  Just think, while they are getting their news they could hear about your raffle as well.  If you have the funds to advertise in this way, I highly suggest that you do it.  Using the media to your advantage, you will be able to reach a lot more people about your raffle than just by word of mouth or flyers.

If you have to choose one media outlet, I would suggest a television ad.  It is the most universal advertising outlet out there.  The older generation who don’t know how to use computers well aren’t going to be able to find your add on-line, but chances are they are watching the morning news.  The younger generation of people will be watching television as well.  While this is probably the more expensive route, I would say that it’s also the most beneficial.  Good luck!