Get The Word Out On Raffles
Monday, November 2nd, 2009There is a topic that I haven’t brought up on here yet that is actually very essential to running a raffle. I usually deal with behind-the-scenes stuff, but when I am talking to either potential or existing clients I always tell them that their raffle will have much more success if they put a lot of effort into advertising for it. Publicity can be your best friend when it comes to having a raffle. Advertising is a priority for raffles, and needs to be treated as such for any group or business that is interested in organizing one.
For whatever reason, most people feel like advertising is too much work. Yes, publicizing your raffle is going to take some effort. However, when you share the load and delegate certain aspects of the advertising with other people in your group or business it becomes an easily attained goal. You can go to plenty of routes when advertising. Making flyers that hang all over the city and that you pass out to everyone you meet are one way to go. Another is to do online advertising through Facebook, Myspace, or any raffle websites. You can use your business’ website to do advertising on as well. Also, you can put adds in your local newspaper. How about calling everyone in your business directory to let them now about the raffle? Uncomfortable maybe, but definitely effective. How about doing all of these things?!
Don’t let advertising your raffle fall to the wayside or become an insurmountable giant. While it can be time consuming, it is time well spent. Also, you will receive back in funds what you put into advertising for your raffle. There are lots of ideas you can use, the ones I gave you are just a few. Spread the work of publicity out among your group, and you’ll definitely be able to accomplish a successful raffle.