Raffle-Tickets.us Blog

Here’s a new one to me. I just read a news article out of Austin Texas about a political candidate who’s trying to use a raffle to glean information about likely Republican voters. The campaign is offering raffle tickets to supporters who submit contact information for voters who might support the campaign. The idea is an innovative one.

Of course, it’s not far off from all of those raffles for cars you see in malls that are run for the sole purpose of getting consumer contact information. An interesting twist is that the campaign is tailoring the prizes to their constituency, hoping to narrow down the type of information that is submitted and weed out random submissions in that way. The prizes include meals with prominent Republicans, a lesson in marksmanship and a calf-roping lesson with a lieutenant-governor.

This could be turned into a good strategy for many organizations hoping to raise money through a raffle. Take a lead from this campaign and customize your prizes to your audience. Say you’re environmental group trying to get the word out about buying locally. Offer prizes like a membership to a CSA, a personal tour of a local farm or a year’s supply of locally-raised, grass fed beef. Not only could you sell more tickets to those who are already interested in your cause, prize winners who are not as familiar with locally grown food will get a first hand experience.