Raffling Off the President

Well, not strictly speaking. As far as I’m aware, the President will be staying snugly ensconced in his current domicile. But the Democratic Senatorial Campaign Committee (DSCC) are raffling off a chance to meet President Barack Obama. I’d say this one-ups the calf-roping lesson with the lieutenant governor I wrote about last month. Also included in the prize ticket is the opportunity to watch a taping of The Daily Show with Jon Stewart. All you have to do is donate to the campaign before midnight tonight.

By this maneuver, the campaign gets not only your money, but also your contact information. I’d be curious to see how this tactic works for the DSCC. Will they get more small donors than usual? I can hardly think this raffle would tempt anyone into a large donation they did not otherwise intend to make. But again it does help them get contact info. A perfect time for another reminder that it’s always important to know your goals when throwing a raffle. It can be much more than a fundraiser. It’s a great three-in-one device for getting money, phone numbers and raising awareness for a cause. Keep that in mind when designing both your raffle tickets and your publicity campaign.

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