Advertising Your Raffle
When planning a raffle intended to be a significant fundraiser, it’s very important to advertise it properly. This is one aspect of running a raffle that many organizers forget or neglect. But if you don’t advertise well, you won’t enjoy the highest level of success. Think about it–if nobody knows about your raffle, how can they buy tickets? Many organizations don’t go beyond word-of-mouth advertising to promote their raffle. This is a great way to get the word out, but you really need to explore some more avenues to earn the most money for your enterprise.
Of course, the methods you use to advertise your raffle will depend on the cause you’re raising money for. For instance, if you’re running a school raffle you’ll probably focus on local channels, whereas for a national non-profit organization, you’d want to use channels that had a much wider audience. So start by thinking of that audience. Who are they, and how do they get their news? Where do they shop? What websites are they likely to visit? By asking yourself these questions, you can get a fairly good idea of where you ought to advertise. Some ideas include:
- School and community message boards
- Grocery stores and other local retailers
- Local radio stations
- Local television channels
- Newspapers, local or national
- Your website
- Enthusiast websites (e.g. environmental websites if you’re an environmental NPO)
- Flyers and bumper stickers
- Email lists
Tags: advertising, fundraiser, fundraising ideas, Non Profit Fundraising, Non Profit Organizations, promotion, publicity, raffle, raffle ideas, raffle tickets, raffles, tips