Archive for July, 2014

Five Tips to Starting a Successful Non-Profit

Tuesday, July 29th, 2014

Starting a non-profit requires careful planning and thorough execution. It is a challenging endeavor, and not everyone succeeds in creating a sustainable and successful non-profit.

Here are 5 useful tips before you start your non-profit:

Make a realistic assessment of your idea

Being passionate about a non-profit idea is one thing, and being realistic is another. You need to assess the potential and viability of your idea in the prevailing economic conditions and environment. Financial sustainability of your non-profit is critical. You need to ask yourself tough questions such as: Is there a real gap or need that the proposed non-profit going to help fulfil? Do extensive research before going ahead with the implementation of your idea.

Make a detailed business plan

The more thoroughly you plan your non-profit in advance, the better the chances of its survival. Create a comprehensive business plan for your non-profit that includes the expected sources of funding, the central mission and purpose of the non-profit for which the funding will be utilized, and the estimated overhead expenditures, both fixed and recurring. Apart from financial budgeting, your business plan should also incorporate the marketing plan and strategies that will be used for fund-raising.

Determine how your idea will qualify as a non-profit

You not only need to have a great idea, but you also need to determine whether that idea is acceptable as non-profit or a charitable cause in the eyes of the authorities. You need to acquire information about how an entity gets qualified as a non-profit, how it may attain a tax-exempt status, and what procedures are required for its incorporation.

Fulfill all legal obligations before launching your non-profit

There are stiff regulations that govern the establishment and operations of a non-profit, both at the federal and the state levels. The government’s top concern is to ensure that any unscrupulous people may not succeed in duping the citizens in the name of a non-profit. Therefore, it is very essential that you fulfil all the legal requirements carefully before going ahead with your non-profit operations.

Initiate necessary alliances and tie-ups
Your non-profit may not be able to operate in isolation. You may need to collaborate or partner with other organizations in the pursuit of your non-profit’s mission and goals. Therefore, short-list the probable entities with whom it may be suitable to create mutually beneficial relationships. Initiate communication with them to know their response and their requirements. It will keep you well prepared so that by the time you launch your non-profit you can get going with your mission quickly, without losing much time and money.

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How Will You Promote Your Non-Profit Fundraiser?

Wednesday, July 2nd, 2014

Non-profits organize fundraisers to collect money for their year-round social programs and activities. They host parties to hold charitable dinners and outdoor functions. However, as the main reason behind hosting such events is to raise money, the non-profits should know the ways of effectively promoting their fundraising programs.


Start organizing parties and balls of different sizes to attract people. Send invitations to your friends and colleagues requesting them to attend the party. Have proper seating arrangements and serve food and drinks to the guests to ensure customer satisfaction.


Create excitement and enhance your non-profit fundraising event by holding a gala dinner. You can also promote your good cause by offering special prizes or a holiday trip to some exotic island! Declaring prizes will ensure maximum ticket sales and thus, generate greater revenues.

Outdoor Events

Arrange outdoor events to collect higher funds from people of diverse backgrounds. Introduce different games and make the donors participate freely. Summer and winter carnivals give you a chance to enjoy your time out and win exciting prizes.


One of the best ways of promoting your non-profit fundraiser is to send out the message through Facebook. This hugely popular social networking site has millions of users hooked to it almost 24×7. The portal will give you an edge over your competitors in freely uploading your event details and pre-event images on your page. Facebook users liking your page will click on the ‘Like’ button and this is how you can count on the number of people liking your event(s).


Non-profit event organizers can also use smartphones to market their events. You can provide all event details in a convenient place, right on the mobile phones of your event attendees. Besides, smartphones offer easy access to any fundraising information within seconds! Many Cloud-based event and class management solutions have developed an in-built mobile application to let organizations share their program-related information with their customers.


This video sharing website can act as a very powerful marketing tool. Record what your guest speakers are saying as well as the feedback of the audience after the event. You can upload an unlimited number of videos of your past events on YouTube. People will get to know how successfully you have organized the seminars. The videos help you advertise for similar occasions in future and these also act as a valuable proof that your event was a grand success.

Thus, we can see there are a good number of techniques to get maximum donations and pledges from individuals. Hope the method (s) applied by your non-profit work toward attracting support for your good cause.

Jonathon is a professional event planner. Event professionals worldwide are increasingly relying on automated software to streamline the online event registration, payment management, and attendee relationship management. Acteva is the market leader in providing event registration, & management solutions at competitive cost.

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