Archive for September, 2011

Raffle Ticket Sales: Working from the Top Down

Wednesday, September 7th, 2011

If you’re really looking to sell as many raffle tickets as you can and raise a significant amount of money for your cause or organization, it’s important to develop a strategy before your sellers set foot out the door. Without such a game plan, you won’t be able to get the full potential out of your fundraising efforts.

One major thing you can do to put your energies to best use is to target community leaders first. Determine who some of the most influential people are locally, then send your best sellers to make the pitch. Not only should you try to get these key players to buy tickets themselves, but you should try to enlist their help in selling more tickets. Even if they’re not willing to appeal to their networks on your behalf, you may be able to get their permission to use their name when approaching other potential ticket buyers. For example, “Mayor Smith himself just bought 20 tickets,” is a great opener.

So who might some of these head honchos be? Local politicians, leaders of religious organizations, school administrators, Rotary Club members and local sports heroes all fit the bill. Talk to your team and see who already has connections with some of these people and begin networking.

Thanking Raffle Donors

Thursday, September 1st, 2011

There are many follow-up tasks to a successfully concluded raffle, from delivering prizes to winners to filling out any necessary legal or tax forms. One item that you should make an effort not to forget is thanking your raffle prize donors. If an individual or organization has been generous enough to give your cause a prize to raffle off, a show of gratitude is definitely in order.

Your gratitude can take many forms: everything from a simple Thank You card to a gift certificate or other small token of appreciation. When choosing your method, keep in mind the nature of the donation as well as of the relationship between your organization and the donor. A thank you to a parent who donates a gift basket to a school fundraiser will probably look different from a thank you to a major corporation that has donated a car to a cancer charity.