Using Media for Your Raffle
Sunday, April 25th, 2010I know I’ve talked about advertising being essential to any raffle on here before. However, I thought that I would give you some tips about what kind of advertising you can do that will really help out your raffle. Think about what you do doing the day to find out what news is going on in your community. You read the paper, watch the news on television, or look up the news online right?
Well, the rest of the people in your community do that as well. Just think, while they are getting their news they could hear about your raffle as well. If you have the funds to advertise in this way, I highly suggest that you do it. Using the media to your advantage, you will be able to reach a lot more people about your raffle than just by word of mouth or flyers.
If you have to choose one media outlet, I would suggest a television ad. It is the most universal advertising outlet out there. The older generation who don’t know how to use computers well aren’t going to be able to find your add on-line, but chances are they are watching the morning news. The younger generation of people will be watching television as well. While this is probably the more expensive route, I would say that it’s also the most beneficial. Good luck!